General Research - mixmag

The purpose of this peice of work is to design and produce a front cover together with a contents page and a double page spread for a new music magazine. In order to get some ideas for my magazines i have chosen to research MIXMAG. MIXMAG is the worlds leading dance music and clubbing magazine. My magazine will target the same audience and cover the same subject matter. I intend to consider colour, text, font, layout, size, graphics and language.

MIXMAG is published by Developlment Hell ltd. This is a independant media company based in central London. The company also publish's another magazine called WORD and runs a social networking site at www.dontstayin.com. MIXMAG was launched in 1982 and was aquired by Development Hell in December 2005 and re-launched in April 2006. The circulation has increased over the past 6 years currently standing at 37,139 and has a readership of 276,000. The magazine is published on a monthly basis. The quality of the magazine has improved incorporating glossier pages, a perfect boundspine and better production values.

The magazine


Mixmag promotes mainstream club music including the following genres:

Drum and Bass
Electro
Trance
Dance
Grime
House
Dubstep

The target audience is young broadminded sophisticated and sexy adults aged in the late teens or earlier 20's. Most of the pictures in the magazine suggests that the audience is fashion concious and most proberly single. It suggests they enjoy clubs and just generally having a good time at partys ect. The magazine is also aimed at potential muscians possibly who are interested into start DJ'ing. The magazine has personal profiles on celebrities and popular DJ's from around this world. The magazine is very edgey and bright which aims it at young livley people. The readership are pursuing fun and pleasure.

The selling price of the magazine is £4.50. It is distributed nationally through a network of newsagents.